8 Common Reasons Your Google Ads Are Being Disapproved

Google Ads, formerly known as Google AdWords, is an advertising platform provided by Google that allows businesses and individuals to create and display ads on the Google search engine and other Google properties.

To use Google Ads, you need to create an account and set up a campaign. The process includes creating ad groups, selecting keywords, and setting bids for ad placement. Once your campaign is created, your ads will be reviewed by Google before they can be displayed to users.

Google has a strict set of policies that govern what types of ads can be displayed on its platform. These policies cover a wide range of topics, such as ad content, landing pages, and user experience. Before your ads can be approved, they will be reviewed to ensure that they comply with these policies.

The approval process can take anywhere from a few hours to several days, depending on the complexity of the campaign and the number of ads being reviewed. Google Ads uses automated systems and human review to check for policy compliance and ensure that ads are relevant and useful to users.

If your ads are not approved, Google will provide a reason for the disapproval and offer guidance on how to modify your ad to bring it into compliance with their policies. It's important to follow these guidelines to avoid having your ads disapproved or your account suspended.

8 Common Reasons for Ad Disapprovals in Google Ads

There are several reasons why an ad in Google Ads may be disapproved, ranging from technical issues to violations of Google's advertising policies.

Below are eight common reasons why ads may be disapproved in Google Ads:

Policy violations: One of the most common reasons for ad disapprovals in Google Ads is policy violations. Google has strict policies that govern the types of ads that can be displayed on its platform. These policies cover various areas such as ad content, ad targeting, and landing page quality. If an ad violates any of these policies, it will be disapproved.

Trademark issues: If your ad contains trademarked terms that you do not have permission to use, it may be disapproved. Google has policies that protect trademarks and intellectual property rights.

Inaccurate ad content: If the content in your ad is misleading or inaccurate, it may be disapproved. For example, if you make false claims about a product or service in your ad, it may be disapproved.

Non-functional landing page: If the landing page that your ad links to is not functional or has errors, your ad may be disapproved. Google wants to ensure that users have a positive experience when they click on an ad and visit a landing page.

Unacceptable business practices: Ads for businesses that engage in deceptive or unethical practices may be disapproved. For example, ads for businesses that promote phishing scams or counterfeit products are not allowed.

Technical issues: Ads that contain technical issues such as broken links, incorrect formatting, or other errors may be disapproved. These issues can negatively impact the user experience and prevent users from taking the desired action.

Invalid URLs: If the URL in your ad is not functional or leads to an error page, your ad may be disapproved. This can happen if the URL is mistyped or if the landing page no longer exists.

Prohibited content: Ads that contain prohibited content such as adult content, violence, or hate speech may be disapproved. Google has strict policies regarding the types of content that can be displayed on its platform.

To avoid ad disapprovals in Google Ads, it's important to read and follow Google's advertising policies and guidelines carefully. Additionally, regularly monitoring your ad campaigns and addressing any issues promptly can help prevent ad disapprovals and ensure a positive user experience.

What to Do When Your Ad is Disapproved

If your ad is disapproved in Google Ads, there are several steps you can take to address the issue and get your ad back up and running. Here are some of the things you can do:

Review the disapproval reason: Google will provide a reason for why your ad was disapproved. It's important to carefully review the reason and understand what changes you need to make to your ad or landing page to bring it into compliance with Google's policies.

Make necessary changes: Based on the disapproval reason, make the necessary changes to your ad or landing page. This may include updating the ad content, removing prohibited language, or fixing technical issues on the landing page.

Submit for review: Once you've made the necessary changes, submit your ad for review again. Google will typically review the ad within 1-2 business days.

Monitor your campaigns: While your ad is being reviewed, it's important to monitor your campaigns to ensure that your other ads are running smoothly and that your budget is being allocated effectively.

Seek help if needed: If you're unsure about why your ad was disapproved or need help making the necessary changes, reach out to Google Ads support for assistance.

It's important to keep in mind that prevention is the best strategy when it comes to ad disapprovals. To avoid ad disapprovals in the future, be sure to read and follow Google's advertising policies and guidelines carefully. Regularly monitoring your campaigns and addressing any issues promptly can also help prevent ad disapprovals and ensure a positive user experience.

Know more about...

Understanding Role of Real Estate Valuation in the IBBI

IBBI Valuer Exam: MCQ on Mortgage and Mortgagee

Topics of Contemporary Interior Design

Innovative Ideas in Contemporary Interior Design

The Essence of Contemporary Interior Design

Creating a Contemporary Interior that Reflects Your Personality

Blurring the Lines in Contemporary Interior Spaces

A Guide to Mixing Styles in Contemporary Interior Design

Contemporary Design Solutions for Compact Living

Incorporating Eco-Friendly Elements into Contemporary Interiors

The Role of Minimalism in Contemporary Interior Design